Vice President, Program & Originals Marketing

Location Los Angeles, CA
Company Viacom
Industry: Sales and Marketing
Job Type Full Time
Posted 7 days ago

Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from ViacomCBS, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world's biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream ViacomCBS Streaming's other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.

Overview & Responsibilities:

We are looking for a VP of Program & Originals Marketing, to lead the team responsible for developing go-to-market strategy and integrated 360 marketing campaigns for Paramount+ series and film programming. In this role, you will work closely with cross-functional leads in defining the overall strategic and creative framework, as well as, tactical levers for key programs & originals, all while coordinating best-in-class campaign execution. Come join our team!

Typical day-today functions for this role to include:

Lead all aspects of marketing strategy, campaign planning and execution of select Paramount+ Program & Originals campaigns

Establish key performance metrics for assigned titles and analyze campaigns to optimize planning

Craft first-to-market innovations to continually experiment, gain insights, and elevate the brand

Develop and maintain processes and workflow to ensure a high-functioning group

Basic Qualifications:

Bachelors Degree required

10-12 years of entertainment marketing experience with the ability to drive awareness, interest and viewing for series and/or films

Strong understanding of the media landscape, and experience with paid media planning and execution across all verticals

Extensive experience making strategic decisions in real-time, including: developing strategy, positioning and targeting audiences based on qualitative and quantitative research; analyzing campaign performance data and optimizing accordingly

Proven track record of building, leading and developing high-performing teams

Experience partnering directly with talent, producers, and showrunners on campaign marketing

Excellent writing, communication, and interpersonal skills

Strong presentation skills

Additional Qualifications:

Shown ability to meet deadlines with an exceptional attention to detail.

A positive attitude and the ability to thrive in a collaborative, yet fast-paced work environment

Passionate about all things pop culture and entertainment!

Excellent sense of humor

ViacomCBS is an equal opportunity employer (EOE) including disability/vet.

At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.



Web Reference : AJF/193620014-8
Posted Date : Tue, 11 Jan 2022

To apply for this position you will complete an application form on another website provided by or on behalf of Viacom. Please note ResourceCenter is not responsible for the application process on any external website.